Content Creator Awards
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Cars.co.za Automotive Content Award

Cars.co.za
Open for entries · closes 31 July 2026Min. 5,000 followers

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Posting on social media does not enter you. Once your video is live, return to this page and submit your entry using the “Enter This Category” button below. Your submission is only counted once it is entered on the Content Creator Awards portal.

About This Category

In partnership with Cars.co.za, this award celebrates authentic South African stories about cars. This category is open to all creators, not just automotive specialists. Whether you're a lifestyle creator, comedian, foodie, travel creator, parent, musician, fashion creator or dedicated car enthusiast, this award celebrates content that puts cars at the heart of great storytelling. Whether it's a memorable road trip, your first car, school runs, buying a new car, a hilarious skit, or simply a moment that made you appreciate the role your car plays in everyday life, if there's a genuine story to tell, we want to see it. Along the way, your content should also leave viewers with a useful insight, recommendation or perspective that could help someone considering a similar vehicle. The Brief: Create and post a 30-90 second video featuring a real experience involving a car. You may also enter a piece of content you've already posted within the last 12 months, provided it fits the brief and meets the requirements below. Your content could include: • A road trip or memorable journey. • The story of your first car. • Why your car suits your lifestyle. • A funny moment or skit filmed in a car. • Buying (or dreaming about buying) a car. • A day in your life involving your car. • Lessons you've learnt from owning or driving a car. • Advice for someone considering a similar vehicle. • What you'd buy next, and why. The best entries combine authentic storytelling with a takeaway that leaves viewers knowing something they didn't before. Key Requirements: • Your video must be 30-90 seconds long. • Include at least one genuine insight, recommendation or takeaway for viewers. • Tag @carssouthafrica and @contentcreatorawardssa. • Use #MakeYourMove and #contentcreatorawardssa. • Once your content is live, return to this page and submit it using the Enter This Category button. • Bonus points if Cars.co.za is referenced naturally within your content. How it works: • Entries are shortlisted by a judging panel. • The top 5 nominees are announced at the official Nominee Announcement Event, and selected content may be featured across Cars.co.za and CCA platforms. • The category then moves into a public voting phase, with the winner revealed at the CCA ceremony in October. • The winner receives a R10,000 cash prize courtesy of Cars.co.za. • The public is invited to vote for their favourite nominee, one lucky voter stands a chance to win a prize valued at R20,000 which includes a trip for two to the Awards. Closing Date: 31 July 2026.

Eligibility

Open to all South African content creators (no niche restriction). Minimum 5,000 followers on a primary platform. Demonstrated consistency in content creation. Content must include a clear automotive angle and practical insight. Entrants must be 18 years or older.

Judging Criteria

Authenticity & Storytelling

How real, engaging, and relatable the content feels

Value of Insight

Usefulness of the takeaway for potential car buyers

Creativity & Originality

Fresh perspective or unique approach

Content Quality

Clarity, structure, and overall execution (not budget-dependent)

Audience Connection

Ability to resonate and spark engagement

Brand Integration

Natural and authentic inclusion of Cars.co.za (where applicable)

Entry Requirements

Entrants must submit: A 30-90 second video posted on your primary platform(s) responding to the brief. 3-5 examples of previous content (ideally automotive). Audience metrics: follower count, engagement rate, average monthly views, plus a screenshot of platform analytics (Instagram / TikTok / primary platform). A short motivation outlining your approach and perspective. Metrics considered: Engagement rate (likes, comments, shares, saves), average views and reach, audience interaction quality, and consistency across platform(s). Metrics support judging but do not outweigh content quality and storytelling.

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Think you have what it takes? Submit your best work and stand a chance to win R10,000 worth of prizes plus industry recognition.

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