Impact Creator Award
About This Category
This award celebrates creators who use their platforms to make a real difference. Whether it’s raising awareness, driving advocacy, or sparking meaningful change, it’s for creators whose content has a purpose beyond entertainment.
Eligibility
Minimum 10,000 followers. Content must demonstrate clear advocacy, awareness, or social impact. At least 60% of published content must relate to impact themes. Evidence of real-world outcomes (awareness, fundraising, activism, community mobilisation). Please note: Where a creator has led an exceptional initiative with significant, measurable social impact, the awards committee may, at its discretion, consider the overall impact of that work when determining eligibility.
Judging Criteria
Consistently great, purpose-driven content
Consistently high-quality, purpose-driven content that deserves to be recognised.
A clear cause or issue the creator is championing
A clearly defined cause, mission, or social issue that the creator consistently advocates for.
Authenticity and credibility
Genuine, trustworthy content that demonstrates authenticity and credibility.
Evidence of real-world impact, audience participation and positive change / awareness
Tangible evidence that the content inspires awareness, audience participation, or meaningful positive impact.
Audience Engagement
Audience engagement
Entry Requirements
Entrants must submit: Description of the cause(s) or issue(s) addressed. Link to primary social platform. Links to additional platforms to give judges a holistic view. Evidence of impact (metrics, campaigns, testimonials). Audience metrics: Current followers, Average Monthly Views, Engagement rate, Shares. 3-5 examples (social media links) of original content created within the eligibility period.
Entries for this category are closed
Entries closed on 6 July 2026. A few 2026 categories are still open — take a look, or read the FAQs for what happens next.